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Digital Marketing

AR and AI Technology: Which Is Right for Your Business?

AR (Augmented Reality) and AI (Artificial Intelligence) have taken the world by storm, completely shifting business and marketing paradigms! Evidencing this is easy.  Just one look at the market growth rate for Augmented Reality and Artificial Intelligence shows that the augmented reality market will grow by $61.91 billion and grow at a CAGR of 29.5% …

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What Impact Does Inflation Have on Your Digital Marketing Ad Spend?

The north and south poles switch places every three hundred years or so. It’s a change that always has global implications. Inflation is no different; it brings many repercussions and negatively impacts many things, including your digital marketing ad spend. First, you need to understand the global economic situation. Inflation is the consistent rise in …

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6 Email Newsletter Design Best Practices You Must Follow

Facebook and Twitter.  Ask a hundred people where you want to market your business and chances are, they’ll name these two platforms.  Seldom do they realize that Email, not social media, is their best chance of gaining more business. Skeptical? You have every right to be.  But before you shrug me off, let me just …

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Digital Marketing vs. Traditional Marketing: Which is More Effective?

There’s a civil war right now, and it’s digital marketing vs. traditional marketing. Some quarters would argue that traditional marketing paved the way for digital marketing. In this regard, its reliance on physical materials to push sales became archaic. Digital marketing became the sales industry’s response to technology’s forward march. Newspapers and radios became emails …

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Branding vs Marketing: How Each Affects Your Business

No matter which industry or sector you operate in, you’re most likely battling the competition for customers or market share. This means that you need to get your name and brand in front of potential customers to be successful. That’s why knowing the difference between branding vs. marketing and using them both to your advantage …

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Discover 8 Types of Digital Advertising to Grow Your Business

Advertising becomes essential the moment you decide to introduce a new product or service to the market. Before the advent of the internet, the usual advertising channels were Television, Radio, and print media like newspapers and magazines. However, the digital advertising landscape has seen a cosmic shift since the rise of its various types. Nowadays, …

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How Digital Marketing Helps Small Businesses In 2022

Every small business should aspire to scale its operations. But taking business growth to the next level requires a forward-thinking approach and a will to evolve with the changing times. Digital marketing offers small businesses an edge to stay ahead of the curve. Today, 70% of your competitors have a digital transformation strategy in place …

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How To Remove Negative Reviews From Google Business Profile?

Are you one of those startup owners dealing with negative reviews and are wondering how to remove them from Google Business Profile? Undoubtedly, receiving bad reviews on Google profiles is an issue businesses and startups often face, and it can be devastating for their reputation. For example, if you fail to give your customers a …

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Having Trouble Funding Your Idea? Don’t Miss Out on Technerds Flex-pay!

Got an incredible business idea but facing trouble funding it with ease? A lot of people give up on their business ideas due to the high project fees they get charged from digital agencies. Add in those exorbitant up front payments and it’s enough to kill off your dream project. It’s perfectly natural for you …

Having Trouble Funding Your Idea? Don’t Miss Out on Technerds Flex-pay! Read More »

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