Lead generation is a crucial aspect of marketing for startups, as it helps to identify potential customers from the onset. Once a lead is generated, then it’s up to your marketing team’s efforts that will determine whether you close it or not. But if you fail to get business, does it mean that all fault …
6 Techniques for Lead Generation in Startup Marketing (2023) Read More »
As soon as affiliate marketing came about, people started to reap enormous rewards from it. There are now millions of people all over the world making money from affiliate marketing, either as their main source of income or simply as a profitable side hustle. And for good reason. After all, affiliate marketing is among the …
9 Common Errors In Affiliate Marketing: What You Need to Know Read More »
AR (Augmented Reality) and AI (Artificial Intelligence) have taken the world by storm, completely shifting business and marketing paradigms! Evidencing this is easy. Just one look at the market growth rate for Augmented Reality and Artificial Intelligence shows that the augmented reality market will grow by $61.91 billion and grow at a CAGR of 29.5% …
AR and AI Technology: Which Is Right for Your Business? Read More »
The north and south poles switch places every three hundred years or so. It’s a change that always has global implications. Inflation is no different; it brings many repercussions and negatively impacts many things, including your digital marketing ad spend. First, you need to understand the global economic situation. Inflation is the consistent rise in …
What Impact Does Inflation Have on Your Digital Marketing Ad Spend? Read More »
Facebook and Twitter. Ask a hundred people where you want to market your business and chances are, they’ll name these two platforms. Seldom do they realize that Email, not social media, is their best chance of gaining more business. Skeptical? You have every right to be. But before you shrug me off, let me just …
6 Email Newsletter Design Best Practices You Must Follow Read More »
There’s a civil war right now, and it’s digital marketing vs. traditional marketing. Some quarters would argue that traditional marketing paved the way for digital marketing. In this regard, its reliance on physical materials to push sales became archaic. Digital marketing became the sales industry’s response to technology’s forward march. Newspapers and radios became emails …
Digital Marketing vs. Traditional Marketing: Which is More Effective? Read More »
No matter which industry or sector you operate in, you’re most likely battling the competition for customers or market share. This means that you need to get your name and brand in front of potential customers to be successful. That’s why knowing the difference between branding vs. marketing and using them both to your advantage …
Branding vs Marketing: How Each Affects Your Business Read More »
Advertising becomes essential the moment you decide to introduce a new product or service to the market. Before the advent of the internet, the usual advertising channels were Television, Radio, and print media like newspapers and magazines. However, the digital advertising landscape has seen a cosmic shift since the rise of its various types. Nowadays, …
Discover 8 Types of Digital Advertising to Grow Your Business Read More »
Every small business should aspire to scale its operations. But taking business growth to the next level requires a forward-thinking approach and a will to evolve with the changing times. Digital marketing offers small businesses an edge to stay ahead of the curve. Today, 70% of your competitors have a digital transformation strategy in place …
How Digital Marketing Helps Small Businesses In 2023 Read More »
Are you one of those startup owners dealing with negative reviews and are wondering how to remove them from Google Business Profile? Undoubtedly, receiving bad reviews on Google profiles is an issue businesses and startups often face, and it can be devastating for their reputation. For example, if you fail to give your customers a …
How To Remove Negative Reviews From Google Business Profile? Read More »
