A digital content development strategy is essential for your business, especially if you want to reach your target audience where they already are: that’s, online.
For today’s users, content marketing strategy alone isn’t enough. It would help if you also have a mobile content creation strategy that will allow you to focus specifically on your mobile users.
You may be interested in learning how to design a modern mobile application.
1. Worldwide, Half of the Internet Traffic is Now Mobile
Around half of all internet users now visit websites via their mobile devices, which makes mobile marketing an increasingly important part of the digital landscape.
Interested in mobile content strategy, look over here.
If you don’t have a successful content marketing strategy for mobile users, you’re missing out on half or more of the traffic to your website.
Your users should be able to do everything they can do on a desktop device on their mobile device, from reading blogs to making purchases.
Ideally, you would want that process to be as efficient as possible. Therefore, you’d need to develop a successful content strategy for your mobile apps.
2. Mobile-Friendly Content Development Moves Up in Search Engine Rankings
Google’s algorithm contains an ever-changing array of factors that can be impossible to predict, even if you’re an SEO geek.
Mobile-friendly content is one of the keys to increasing your search engine ranking. Even if you receive a lot of traffic from desktop devices, mobile traffic is the key to moving up your ranking on search engines.
The user experience on mobile devices should be seamless and fast because mobile users quickly become frustrated by long load times and pop-ups.
This can interrupt their experience and leave them struggling to perform a task they want to execute on your website.
Additionally, mobile-friendly elements in your content development process ensure that you attract more satisfied mobile users.
Therefore, it’s imperative to create content that is mobile-friendly to maintain the high search ranking you’ve worked so hard to get.
Robyn D Jefferson Case Study: This is how we made our client website mobile friendly and with modern Design.
3. Mobile Users Engage With Your Website and Social Media Platforms Differently
It’s not just about load times! Mobile users may come to your website for different purposes than desktop users. Mobile users want short and actionable content that they don’t have to skim through.
So, if your website contains long-form content and lengthy blogs, you might end up losing potential customers.
Here are a few facts about mobile users and the type of content they prefer:
> Mobile users look for fast answers to their queries. They’re more likely to look for skimmable content. The content they can explore in a few seconds to find out how to solve a problem or which product/service is most suitable for them.
Therefore you should be creating content that’s super interactive and doesn’t get your targeted audience drowsy.
> Mobile users often want to find your business address or your phone number quickly. When your users can’t easily find that information on your website, it makes it difficult for them to interact further with your business.
> Often, mobile users want a brief distraction from their everyday lives. And they visit your website or social media pages for engaging content to keep them amused while waiting in a queue or commuting.
Therefore, your content marketing efforts should be directed towards creating interactive pieces of content across digital platforms.
> Mobile users don’t like to wait. They don’t want to click away from your website or load something else while they wait on a difficult page.
They’ll rather leave your website for another business site that loads quickly and makes an impression quickly. They may also leave your website if they cannot find the information they seek.
4. Mobile Users Appear on Your Website at Different Times
Although desktop users are most likely to access your website during work hours, mobile users access it on weekends during their leisure time.
At the same time, this may not impact how you organize content on your website; knowing when and how your users connect with your website and when may change what and when you post on your social media accounts, including when you host live events.
5. Your Apps Matter
These days, there’s an app for everything–and with good reason. Apps often run more smoothly and provide more information than your website. Not only that, apps often prevent your users from having to log in repeatedly: they remain logged into the app most or all of the time, which means they don’t have to waste time logging in to a website before they can access points, get coupons, or locate deals.
However, that does not necessarily mean that all of your customers will use your app, which makes it vital to provide an effective mobile content development strategy for all users to keep those customers who won’t be using your app.
If you do have an app, it should:
- Provide mobile users with a fast, seamless experience
- Offer a rich user experience filled with useful content
- Streamline navigation
- Could you keep it simple?
If you are looking for more information, see how your business needs an app.
Gaining TikTok likes through an effective marketing strategy will help your brand connect with younger audiences, as TikTok is an App that is taking the world by storm. Having an effective TikTok Marketing Strategy will go a long way in making your brand relevant to Gen-Z & Millenials.
6. Mobile users may come from a different demographic.
In many business areas, you create different buyer personas, deepening your understanding of what customers need when they connect with your business. Mobile users are often younger than desktop users and have a better understanding of technology in general.
They have a greater willingness to engage in location sharing or provide reports of their social media activities. As a result, you may need to shape your mobile content strategy differently from your traditional digital content strategy. shifting your marketing efforts to reach that younger audience.
It would help if you also kept in mind that many users do their mobile research and then purchase on their desktop devices. That means that even if you don’t think you’re making as many mobile conversions, your mobile marketing efforts may still contribute to your ultimate conversions.
Tracking users across their interactions with your website or your brand regardless of how they connect can often give you a better idea of how your mobile content strategy impacts your overall conversion rates.
At Tech Nerds, we provide a wide range of services to enhance your digital and mobile marketing efforts, including social media marketing, content marketing, conversion rate optimization, and more.
Contact us today to learn more about how we can help you connect more effectively with your users, giving you a better platform for your digital and mobile marketing needs.