In today’s day and age, your business needs an app to thrive. Most business owners would agree that a digital presence is a must – whether you are a small business such as a mom-and-pop bakery or a general contractor with a state-wide market. A website and Facebook account are among the more popular ways to establish a digital storefront, but what may come as a bit of a surprise is that a mobile app is one of the most effective ways of connecting with your customers.
Not convinced? Read on to find out why an app may be the perfect choice to expand your electronic footprint.
1. Become a Constant Presence
There is a wealth of data that shows Americans spend over two hours per day on their mobile devices. A mobile app is a perfect way to create a constant, daily presence for your customers. Every time they scan their phone, they will be reminded about you.
2. Personal Marketing
This may be one of the best reasons your Business Needs an App. By tracking your customer preferences and providing notification options, you can personalize a direct marketing campaign for each customer. Targeted marketing in the digital economy is easy and extremely effective.
3. Streamlined Transactions
Apps allow a business to streamline interactions through popular financial apps, like Venmo or Paypal, to complete transactions. The more convenient your app is to use, the more likely it is that customers will use it.
4. Distinguishes Your Business
While mobile apps are becoming ubiquitous, they are still relatively rare among small businesses. Creating an app will distinguish you among your peers and make an impression on new and existing customers. An app clarifies that you are willing to do what it takes to make your customer experience easy and pleasant.
5. Repeat Business Needs an App
It is imperative for any business to build a customer base and, as implied in the first four reasons, a mobile app dramatically increases the probability of repeat business by providing easy, streamlined access to your goods and services.
Mobile apps are just the latest in a long line of digital tools available to help businesses compete. When done well, they will positively impact your bottom line and provide another way to get in front of new customers and stay in front of existing ones. Make the best digital impression you can, and contact an expert to get started on your app today.
P.S… we have created a content strategy for mobile. Click here to learn more!