SEO is a critical component of every business that wants to achieve success and dominate its specific niche online. In addition to promoting your business’ website, SEO can increase your customer base, which translates to more profits.
The ever-growing online competition among businesses has made SEO a must practice for securing a great online presence, organic traffic, and more revenue. The digital landscape has enormously evolved over the years so have the essential derivatives for businesses to enjoy long-run success.
Out of all of those factors, SEO is one that makes or breaks your online success in such a crowded digital sphere. You may not know, but securing a place in the top 5 Google search engine results can increase your website traffic by 144 percent.
Today, we’re sharing with you 8 SEO hacks that you must know to scale your business, grow brand awareness, and drive more web traffic.
So without further delay, let’s dive into it.
1. Make it Easier for People to Find Your Website
According to Hubspot, 75% of users don’t scroll past the first page of the SERPs. This means even if you rank on the second page of the SERPs, you’re not good enough to attract your target audience to your website. However, a well-crafted SEO strategy can help your website rank high and drive more visitors. Additionally, websites that organically rank well generate more leads since 93% of online experiences begin with a search engine.
2. Branding is Essential
Many Businesses view Branding and SEO as two separate processes and often treat them as such. However, experts believe promoting your brand can do wonders for your SEO endeavors, making you stand out from your competition.
Schmidt has stated that “brands are the solution.” They’re what customers focus on; it’s how they distinguish good websites from bad ones and make purchasing decisions. The same holds true for Google – brands are ranked higher on SERPs than just existing businesses.
Google’s algorithm favors brands that are unique and popular. Searches for a specific site on a daily basis are a sign of the quality and interest of users. Additionally, if users are regularly searching for your brand instead of a generic product (i.e. “Havertys” instead of “furniture”) over time, it helps you secure a high ranking. Our research found that Google algorithms will review branded searches once a quarter or twice a year.
Authority in SEO is more important than success. This means you are seen as an important source and influencer in your business niche. You are trusted by people who are connected to you, do business with you, and align with you because they know you’re a reliable source of information.
3. 4. Build Trust and Credibility
Quality score is crucial for PPC campaigns, a reason why every business ought to invest in it. However, you cannot
Credibility is, in a sense, more important than success. This means you are seen as an important resource and decision-maker by others. You can be trusted by the people who depend on you, do business with you, and align with you because they know they can rely on you.
Credibility means cultivating a set of specific traits, no matter what your role, organization, or industry is. Consumers trust businesses that rank well in search engines instead of those that rely on paid advertisements to reach customers. This is because SEO works more like word-of-mouth advertisement, which is one of the most reliable and credible ways of marketing. Therefore, investing in SEO can do miracles in making consumers trust your business.
4. Improve Page Load Speed with CDNs
Statistics show that 50 percent of mobile searches are conducted by people who plan to visit a store soon. Using a good SEO strategy will ensure that every important piece of information about your business, including opening and closing
Since page loading affects your search engine ranking, you must know how important it is to have a fast-loading website. For this, you have tools like Google’s PageSpeed to compress images or resolve broken redirects to improve your website loading speed.
Moreover, there’s another method that can significantly speed up your site’s loading times, that directly impacts ranking: using Content Delivery Networks (CDNs).
You’ll be able to reach people in Maine more quickly than someone in France, Brazil, or Russia if you’re only using a single server there. When you use a CDN, however, your site is hosted on servers throughout the world, which means customers in Florida can access your site from a server in Georgia, which greatly improves site loading speed.
5. Create Powerful Pages
In SEO terms, a power page is one that is designed to rank high on the first page of Google.
An effective power page consists of three elements:
Long-form is taken to the extreme in power pages. A good blog post should be much longer than everyone else’s standard 2,000 words. Think 10,000 to 20,000 words, or something like that, like an “ultimate guide” to a particular subject.
With chapter breaks or a table of contents along with anchor links, power pages should be easy to navigate. They should also have headers and plenty of visual assets.
Influencers in your industry are the ones who read your power pages, not your potential customers. You want these people to link to your page and share it, increasing your reach and backlinks. Therefore, power pages should not be written in a 101 or basic style. Power pages should contain valuable content for intermediate or experienced readers.
6. Create an FAQ Page Schema
A FAQ schema is a specialized markup you can use to add a list of questions and answers to a webpage. This markup is then read by Google and used to produce rich snippets.
There are many brands that offer FAQ pages on their websites to answer the most common questions, resolve objections, and even educate their customers.
It takes this strategy one step further by pulling a portion of your FAQ page from your site and highlighting it in the SERPs.
A five-star rating can be displayed on your site with the Review schema, just as upcoming events can be highlighted with the Event schema.
7. Improve PPC quality score
Pay-per-click advertising (PPC) involves an advertiser paying a publisher each time an advertisement link is clicked. As an alternative, CPC is known as cost-per-click. Pay-per-click advertising is primarily offered by search engines (like Google) and social networks like Facebook. For PPC advertising, the most popular platforms are Google Ads, Facebook Ads, and Twitter Ads.
Quality score is crucial for PPC campaigns, a reason why every business ought to invest in it. However, you cannot achieve this without having a good SEO strategy, which involves using keywords appropriately throughout your website. Directing PPC traffic to pages for specific products can significantly increase your quality score and improve your ads’ performance.
8. Increase Your Offline Conversions
Often, an ad does not lead directly to an online sale but instead leads a customer down a path that leads to an offline sale, such as over the phone or in your office. You can measure what happens in the offline world after your ad results in a click or call to your business by importing offline conversions.
Statistics show that 50 percent of mobile searches are conducted by people who plan to visit a store soon. Using a good SEO strategy will ensure that every important piece of information about your business, including opening and closing hours, is included on your website. Accordingly, potential customers are sure to visit your business at their convenience since they know how and when they can drop by.
Beat the Competition With SEO for Your Business
The first page of the search engine result page (SERP) has slots for ten organic searches, three maps, and six paid positions. Using SEO increases your chances of ranking well in one of the mentioned categories. This is one of the key reasons you cannot overestimate SEO’s role in your business.
With the knowledge of how SEO helps your business grow, your only task is to reach out to one of the best marketing companies, Tech Nerds, and we will do the rest for you. Please make an appointment to understand more about how our company works and consequently see your business rank top in all search engines.
P.S If you are interested in knowing more about marketplaces, we have made a guide. Click here to learn more!