What is Product Adoption?
Product Adoption describes the process of users becoming aware of a product, understanding its value, and beginning to use it.
Companies often use a hardcore sales pitch to persuade customers about their products/services. As a result, they fail to educate them on how the product/service alleviates their pain points.
In this blog, we discuss how you can educate your customers and close more sales by mastering your product adoption.
Why Should You Care?
If you’re a startup or existing business, you may want to influence your target audience to purchase your product/services. But what if your audience doesn’t know how to use your product/service?
This is where customer education comes into play. You should equip your audience with insights into how your product/service is an absolute fit for them. For this, you should educate and give them the right skills to take action.
Therefore, your product adoption curve should be gentle so that your audience can quickly get their hands on it.
Who Doesn’t Want to Make More Money?
In today’s world, society is evolving rapidly, and people are engaging with businesses and brands in new ways. Successful companies spend countless hours and thousands of dollars on driving data from the market to make informed decisions.
It’s all about strategizing, narrowing in on your market niche, and executing to generate results.
If you haven’t reflected in some time about your brand or business and researched the competition in your market – it’s time you start now!
The experience of re-learning your business, market, and industry will surface opportunities to understand your target audience better. Additionally, it will help you determine which approach to use to convert them into paying customers.
Here are the 5 Stages of Product Adoption
1. You First Want to Understand How Your Potential Customers Can Become Aware of Your Product/Service
Teaching Customers can be helpful: Prospects may not be aware of the existence or importance of a specific problem. On the other hand, customers may realize the problem but don’t know the solution. Educating customers about either the problem or the solution can help provide a strong awareness.
💡 The key is to be consistent so that you can strengthen your image in the eyes of your audience with every encounter.
2. Inclined Interest Triggers Customers to Get Attracted to the Product/Service and Have More Information About it
Follow the steps of your customers instantaneously and make sure you have strong customer support. Try having articles in circulation about the values and benefits of your product and services.
Sending segmented emails will also accelerate product adoption marketing efforts at this stage.
3. Evaluation – Customers Determine Whether a Product is Worth Trying or Not
What makes your product better than the competition? Prepare yourself for this question from your audience. This is the stage where you bring your product’s cutting edge to the table. The more you can leverage your product’s benefits, the better your adoption rate.
Help your prospects evaluate your product objectively. Make them see the aspects that differentiate it from alternatives to it.
4. Samples & Trials
Users try your product/service to evaluate how efficient it is for compensating customers’ needs. It can be either the first purchase or a free trial period.
Give free trials and a money-back guarantee to ensure your product is worth employing.
5. Adoption/Rejection (Buy or Not Buy Stage):
Prospects determine if your product or service has value and decide to adopt it or not. In the last stage of the new product adoption process, customers proceed from a cognitive state (being aware and informed) to an emotional state (liking and preference) and finally to the behavioral or conative state (deciding and purchasing).
An Example of the New Product Adoption Process from Real Life:
Let’s assume that you are walking home from a long day:
- You saw a billboard that says a new local burger place named BestBurgers has opened. (Awareness)
- When you went home, you looked for some information on the web to know more about Best Burger’s menu and prices. (Interest)
- You consider whether you want to try it or not. (Evaluation)
- You said what the hell and tried a burger (just to be safe). (Trial)
- It arrived quickly and was the best burger so you’ve concluded that Best Burgers is your new go-to burger joint. (Adoption)
Evaluate your company’s market, competition, and target audience using the product adoption process. You may surface new techniques and strategies to create more awareness, get more leads, and close more deals!
The more you know your customers, the more you can speak their language. Let’s discover together! Book your Appointment