News Categories: Technology

Text-Messaging Platform Community Raises $40 Million From Salesforce

Community.com Inc., a messaging platform that lets brands, celebrities and others text with consumers, said it has raised a $40 million investment from Salesforce Ventures, the investing arm of software company Salesforce.com Inc. The new capital brings Santa Monica, Calif.-based Community’s funding so far to nearly $90 million, according to the company. Other investors include …

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Publicis Groupe Signs On to Use Trade Desk’s Alternative to Cookies

Advertising conglomerate Publicis Groupe SA has struck a deal with ad-technology company Trade Desk Inc. meant to help it send targeted ads as marketers prepare for big changes in the digital ecosystem. Marketers and ad-tech companies have been working to come up with alternatives for tracking and targeting consumers ahead of Google’s planned moves against …

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GM to Halt Production at Several North American Plants Due to Chip Shortage

General Motors Co. will halt production at several North American factories and extend shutdowns at some others because of a protracted shortage of semiconductor chips that is disrupting the auto industry’s hopes for a bounceback this year. The auto maker said Thursday that three plants previously unaffected by the chip shortage will be idled or …

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