SEO Expert

Responsibilities

• Perform keyword research and competitive analysis
• Understand and implement technical SEO audits and changes
• Execute on-page optimizations
• Implement changes in content management systems (CMS)
• Manage content production by planning content calendars, managing writers (or collaborate with content writing teams), and supporting them on SEO 
• Devise and execute methods to track, report, analyze and improve SEO performance
• Collaborate with SEO managers and other in-house marketing teams (e.g., paid marketing)
• Collaborate with developers and product teams to implement necessary features and changes
• Constantly develop new SEO tests and strategies
• Present and communicate SEO strategies and projects to clients and/or internal stakeholders
• Serve as the key SEO expert/advocate.
• Keep up-to-date with the latest SEO trends, strategies, and algorithm changes.

Requirements

• At least 2+ years of prior experience working in SEO
• Good understanding of SEO best practices
• Passion for SEO and internet marketing
• Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
• Data-driven and analytical mindset
• Attention to detail
• Project management skills

Nice-to-haves

• Experience working with SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs, Screaming Frog, SEMRush)
• Experience and/or understanding of code (e.g. HTML, CSS, JavaScript)
• Experience and/or understanding of other marketing channels (e.g., PPC)
• Experience working with CMS (Word Press).
• Experience with technical SEO
• Excellent writing skills